Instagram

Using Instagram to boost your business in 2021

Using Instagram For Business Boosting

Do you own a business and thinking to grow it ?? Every businessman wants to grow his business and want it fast but what they lack in generating ideas or creating a new base. You can do the same by using the resources at your disposal. Social media is everywhere now, and you can grow your business exponentially by using them. Instagram is one of the biggest social media networks in the market right now. With over one billion active monthly users and 30 million active business accounts, it’s clear they’re not going anywhere anytime soon.

That’s why in this article, we’re covering 10 Instagram marketing strategies for small businesses, so you can better use the platform to connect and convert your ideal customer and client. Let’s get to it.


How to use Instagram on PC

Before diving into the subject many people are still don’t know how to use Instagram on PC, let me tell you the procedure to use Instagram on PC and how to post on Instagram from PC.  It’s a hectic job sometimes to post from your smartphone as the images are saved on your laptop or desktop and the web version of Instagram does not allow you to post using your PC. Let me show you how you can do it. First login to your Instagram account from your laptop and press Ctrl+Shift+I and got the inspection section. In the top left of the inspection window, you will find a mobile icon. Click that icon, and it will take you to the mobile version. This video will explain you in a better way. 

Now you will see the mobile version but there is no option for posting, so just refresh the page, and you will be able to see all options. This is how to post on Instagram from PC

Instagram on laptop

Tips to Use Instagram

Switch to Instagram Business account

When you are creating an Instagram account for business promotion purposes then it is advisable to create it as an Instagram business account one or else you can switch to business mode once your account is ready. You can find the option in the account section. There are two options Instagram creator account and Instagram business account. Choose Instagram business account as  Instagram creator account is for celebrity and other famous celebrities.

instagram professional account

Create an attractive Instagram bio

Creating a cute short bio for Instagram is what you need before starting your Instagram activity, if you are confused about how to create a good bio for Instagram then you can visit Instagram profiles of already established companies in your field.
 This is for idea purpose only but never copy someone’s writing. Create your own bio with all of your details and describing, in brief, your business. You can use different font styles and emojis to make your bio more attractive.

how to post on Instagram from pc

To change your font visit Lingojam , you can paste your bio text and it will produce your text in different fonts. To add emojis you can visit Emojipedia and can select your desired emoji. Copy from there and paste it on your bio.

  Select your Audience-

Selecting or finalizing your audience whom you want to target for your business promotion or who can be your potential customers is the first step for any social media marketing. For example, if you are the owner of an online education provider then you will certainly want to target students or working professionals. 

Selecting Your targeted area

After your audience, selecting your region or area is the second most important factor. For example, if you are a restaurant owner and your restaurant is situated in New York then you will want to target the New York people not the people from London, Paris, or Mumbai. So modifying your post to target the right region is as important as selecting your audience.  

Determining the time of post

Every post has a life cycle, and it almost dies after some time unless it goes viral for some reason. So post it when it will get maximum hit.  Like if you own a salon then you should be posting around 10 Am to 2 Pm as most of the people go to barbershops at that time, and they will be searching for things at that time.  According to different survey agencies, different time predictions have been made. Also, you should use your Instagram Analytics to determine the best time.  To access the analytics switch to a business account then, you will find a button called Insights.

Instagram Analytics

Then navigate to the audience section by clicking on the see all button.

Instagram Analytics

To know more watch this youtube video.

Post regularly

Posting regularly on your social media account keeps your audience engaged and also makes your account more authoritative in comparison to those accounts that post rarely. So initially you can post 2-3 times per day which can be adjusted later according to your audience. 

Post Videos and hold a live session

Video is one of the best methods to convey your message or content more widely and rapidly. A study says videos reach is 50% more than image reach.   So you can post videos in a regular interval with informative content. 

Use related hashtags #

Use your niche-related hashtags, it helps others to find out your content when searching for a particular topic. But be cautious, don’t overuse it, and don’t use hashtags that are not related to your content. Instagram allows you to include 30 hashtags for a post and 11 hashtags for the story but that does not mean you should use the maximum no. According to different social media marketing experts like Hootsuite using 9 to 11 hashtags related to your niche increases your chance to get noticed. 

Increase your followers by interacting

Increase your followers by interacting more with them. Interact with your niche related people or brands. Like their posts and comment, but don’t overdo this nor do it for the sake of doing. Rather engage with them genuinely and interact. Answer all the comments if possible, be it negative or positive.

Follow and unfollow method.The follow and unfollow method is following people from your niche and many of them will automatically follow you. After some days unfollow the people but keep in mind don’t unfollow immediately and don’t use the follow and unfollow method on the same day. Use it alternatively. 

Shout out method 

There are many shout out-groups that have many followers and admin. You can request the admin to give you a shout-out to his followers to follow you. Start with lower then move upwards means approach groups of small numbers then approach bigger no of follower groups.

Example

There are many examples of people using Instagram to boost their business. Two bright examples are Cardi B and Kim Kardashian Instagram accounts.      View this post on Instagram           

A post shared by Cardi B (@iamcardib) Post credit- @iamcardib Instagram account 

Using social media for business purposes is a new trend and the future also. The world is going online and if you think your business doesn’t need social media then think twice before coming to the conclusion. Using the above tips for Instagram engagement will definitely increase your online presence and eventually, it will grow your business exponentially.  For more related topics to SEO, content writing, SMO you can read my other blog post.

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