Things Nobody Told You About SEO.
What is an SEO
No matter what is your blog or website is all about but if you want to rank higher then you have to apply SEO. Search engine optimization (SEO) is the way of optimizing your website for search engines to get organic or free traffic. This is the way for optimizing your website as per the current demand so that your website or blog gets ranked in top search engine results in search engines like Google, Bing, Yahoo, Baidu, Microsoft, etc. The different stages of SEO are1. Technical SEO/ On-Site SEO2. On-Page SEO3. Off-Page SEO
Technical SEO/ On-Site SEO
i. Domain name & Server Location:
As per availability, you should choose your domain name but also you should give a glimpse of your niche. Select your server location as per the targeted visitors of your site or blog. For example, if your targeted audience is in the USA and your server location is China then it will take some time for your website or blog to load.
ii. Page Speed:
iii. Site Architecture:-
Site architecture such as themes, fonts, design, user-friendliness also affects your site ranking. So your web page must be easy to navigate and use.
iv. Secure Sockets Layer (SSL) Certificate:-
It is one of the most important factors nowadays as the visitors who visit your website feels more secure and safe when your site has an SSL certificate rather than a non secure site.
v. 404 Errors:-
When you removed any old page or article from your website or blog it can result in 404 Errors. For this, you should give ample importance to fix such errors as it irritates the visitors which results in poor degradation in your web page ranking.
vi. Broken Links:-
Sometimes for reference to your article or blog, you provide inter-site links, but due to some technical reasons, the links do not work are known as broken links. To avoid such kind errors the site developer must check from time to time and update links as needed.
vii. Mobile friendly and Responsive:
Now a day’s most of the visitors who visit your page uses a smartphone or other electronic gadgets for accessing other than desktop or laptops. So your website should be optimized accordingly for the comparability with these gadgets for easy access and attract more audiences.
viii. Hypertext Transfer Protocol (HTTP) Errors:-
Sometimes while accessing a site the request has been made and successfully received at the server but due to traffic, or link failure, or any else, the server could not respond timely which causes HTTP errors. So in order to avoid such errors, an HTTP error checker and the rectifier are much needed for good maintenance of your blog or website.
ix. Robert.txt and Site Map:-
Robert.txt is like an entry gate to your website. It describes the crawler which pages of the websites to visits and which are restricted to the common users by using Site Map which actually a map of your web page which keeps track of your different pages, articles, and navigation of your website.
The factors on which On-Page SEO depends on are 1. Quality Content: Engaging & Satisfying 2. Optimize Keywords: Primary and Secondary 3. HTML Headings: H1-H6 4. Light Images with all text: compress and use all tag 5. Internal and external links in the post 6. Short URL 7. Meta Title and Meta description 8. Language Tag 9. Canonical Tag
1. Quality Content: Engaging & Satisfying
Your content should be highly qualitative and free from any plagiarism. You should always check for the similarity of any article before uploading it to your website or blog. It is also advisable to write small paragraphs for better visibility and attract large visitors to not creating a drab impression.
2. Optimize Keywords: Primary and Secondary
Keywords are the most important factors in search engine optimization. So you should do proper research for your niche before writing content for your web page with keywords. For a particular niche, there are many keywords which are intended and searched regularly. There are many free and paid websites/tools available for searching for some keywords for your niche about your article.Some factors which impact the keyword ranking are
- Search volume: it is the total number of people searching for a particular keyword per month. Higher the volume of the keyword, better the chances of your website visibility by Search Engines.
- Cost per click: this is the amount of money you generate when a visitor clicks on a certain keyword on a webpage.
- Paid Difficulty: to run a paid campaign used keyword’s difficulty to run and search for known as paid difficulty.
- Search difficulty:
3. HTML Headings: H1-H6
When we write a blog or create a website, we also create headings for diffident pages of that site for distinguishing and easy accessibility. The headings are classified into six categories if defined under HTML, mainly H1-H6. H1 is the main heading and H6 is the last subheading in the hierarchy.H1 is an HTML tag indicating the main heading on a website. It would help if you used the primary keywords in the H1 heading. At the same time, it should be precise and not long. It is advisable to use long-tail keywords (keywords containing more than one word). Similarly, H2-H6 are secondary and tertiary headings that should contain your secondary and tertiary keywords. This can be a little lengthier in comparison to H1 but should not be very long. The font size must be in decreasing order of the heading hierarchy.
4. Light Images with all text: compress and use all tag
Always try to use images that are small but high on quality. Big size images will make your site load slower than usual. Use Alt text and image title for all the images you use. Give an Alt text something related to your subject.
Link your posts internally, one post should link to another post in such a way that it doesn’t look forced. Also, whenever needed give external links for reference to your post. Ideally, you should put your first inbound link inside the first 100 words and at the same time the first external link should be placed after 500 words.
6. Short URL
To keep URL or your permalink short is one of the important aspects of both WordPress and Blogger. Keep your permalink short, use keywords in your permalink, and avoid using numbers. Do it for every post in your blog.
7. Meta Title and Meta description
Every post of your WordPress, Blogger, or even HTML site has a meta title and description. Optimize both description and title for each post and check it in SERP( Search Engine Result Page). Put your keywords there, by making it long tail keywords. It will help your post to rank faster.
8. Language Tag
If you are targeting any specific country then you should update your href tag for language, for example, if you are targeting the US then use your language as en-us.
9. Canonical Tag
There can be many versions of your website. Still, all of them points to a single source, for example, www.example.com http ://example.com, https ://example.com, example.com or any other But they all point to one website, but unless you have a canonical tag, search engines will treat them as different websites, and the duplicate content issues will arise. The canonical tag will tell the search engine that the content is a particular page is the same as the masterpiece and belongs to the same website. So it should not be considered duplicate content.