The effect of Google core update December 2020
Google keeps changing or updating its algorithm every year, but only a few updates affected the search results drastically. Though google updated its algorithm in May 2020, that was not that significant and did not affect rankings. The recent core update of google in December 2020 has several updates that will affect your search engine rank in the coming future. The latest core update has already hit some websites, and it will take some time to get settled, and then you only can get your updated ranking. Though Google keeps secret about its algorithm updates, they have provided an outline of the algorithm that websites that have adopted an indecent way or black hat methods will be pushed down. The last update in May 2020 was not that significant, but this one has affected more than 10 million websites/blogs.
The mobile-first indexing scheduled to roll out completely in October 2020 was delayed due to Coronavirus and will be completed by March 2021. So prepare your website for smartphones.
To overcome the latest google core update, the followings are some simple methods you can maintain and later increase your ranking.
Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:https://t.co/e5ZQUAlt0G
— Google SearchLiaison (@searchliaison) December 3, 2020Advertisement
The December 2020 Core Update rollout is complete.
— Google SearchLiaison (@searchliaison) December 16, 2020
What is the purpose of these blog posts? Is it clear to you, the audience, and Google? Make your blog purpose-oriented rather than writing about random topics. Create your blog about a particular niche or micro-niche and stick to it.
Main Pages vs. Blog Pages:
Do they complement the primary pages, or are you trying to rank them on their own? Your homepage is your doorway to your blog or website, but there should be a proper relation. Design the homepage according to your blog and topics.
Do they showcase your ‘authority on that topic? Links to authoritative websites to make your post look more authoritative and engaging.
Do you have a proper internal linking strategy in place?
Proper internal linking makes your pages more interesting and decreases the bounce rate as your audience will navigate from one page to another.
Clustering of topics:
Clustering of topics one of the old, still less used techniques of SEO and traffic driving. Topic clustering consists of a main topic known as pillar post, which has high volume keywords, and there are cluster posts that are interlinked to the pillar post. The cluster posts are a more detailed version of the pillar post keywords.
How over or under-optimized are these posts?
An SEO-friendly post may not be the same as a high-quality post. SEO friendly are those posts that are according to on-page SEO rules but is it serving a purpose?
If not, then even SEO-friendly content is of no use, so always deliver content that is helpful in some manner to your audience.
Long is not always better:
Many SEO professionals or experts advise keeping your post long, sometimes more than 1000 words. But long is not helpful every time.
Google uses algorithms like NLP and BERT to check the depth of the blogs. So try to keep your post long but don’t make it long unnecessarily. Make it more engaging cause if it’s boring or not serving any purpose, no one will read it.
Have you thought about taking advantage of Image SEO and YouTube SEO for your blog post’s images and videos? People also search for images on google and other search engines.
Take some time to get the meta tags, headings & alt attributes in place.
Having written a guide book on blogging & having taught blog writing for college students, it’s the storytelling and flow that matters. This is often missing and makes the piece disjointed.
Passage ranking is newly introduced by google, where google can rank a particular paragraph of your post. Treat each paragraph on its merit and ensure that the paragraphs flow fluidly. Keep sentences between 15 – 20 words and tightly edit the article a couple of times to remove unnecessary words.
You can take your friends’ help for proofreading and ask their suggestions about how the content scores for them.
When trying to broaden their niche, many affiliates see a drop due to the website not having enough authority in that particular niche. E.g., If you were always writing about shoes and suddenly you start writing about computers, you will see a fall in the audience. When changing your niche, it keeps it related, e.g. if you are writing about shoes, you can write about suits related to a broad niche.
Having multiple authors on the website with no expertise in that field can also be one factor that takes away the traffic. So research before writing, and don’t hire a content writer to write a post on your blog. Better discuss things with an expert and write it in your words without grammatical mistakes.
Avoid multiple redirects; it slows down your website. Many old-school SEO executives habitually buy the expired domain and redirect it to the leading site to pass page value to the main site. But with Google’s 2020 core update, these methods are flagged and will be punished.
So if your ranking is fluctuating too much, then do not worry; the Google search results yet to be settled.
These are some important steps to improve your search engine ranking and drive more traffic to your website. If you have any queries or suggestions, you can comment below or reach out to me with my email id.