Google free digital marketing course
You will be introduced to the novel practices that shape product marketing in our society today in this Google free digital marketing course. The evolution of technology and its impact will be investigated for this purpose. As a result, coverage will be expanded to include research into its primary methodologies and tools, current marketing plans, and additional concepts such as electronic commerce.
The digital age has required the marketing world to adapt to the wide range of digital techniques that are currently used in the use of social networks. It is critical to be able to take advantage of the great dynamism and scope that these tools provide in order to secure a prominent position in the sector. This will be accomplished by utilizing elements such as organic positioning strategies (SEO) and sponsored link management (SEM).
This course developed by Google’s Activate program will ensure that you begin digital marketing training from the ground up, with the option of consolidating technical concepts of great application in the business sector.
Who should take the Google free digital marketing course?
The course is designed for anyone who wants to learn the fundamentals of digital marketing for personal, academic, or professional reasons.
Because this is an introductory course to modern marketing, no prior knowledge of any of the topics covered is required to participate.
All you need is a computer and an internet connection to get started.
What will the Google free digital marketing course?
The course will be comprised of 14 modules that will be self-paced, allowing you to proceed at your own pace. Upon completion of all modules, you will gain access to a final exam where you will be able to put all of your newly acquired knowledge to the test.
The following modules will be covered throughout the course:
A view of the digital world
Digital marketing fundamentals and measurement technology
Business models and web analytics
Web management and usability
Platforms for video
Advertising on display
Social media networks
Marketing via mobile devices
Apps and creation
Purchase funnels and e-commerce
Entrepreneurship and business planning
Job hunting in digital marketing
Access to the Google free digital marketing course
Follow the link to access the Google Activate program’s basic Google Digital Marketing course. Registration and participation are both entirely free of charge.