Facebook Ads vs Google Ads which one to choose in 2024

Facebook Ads vs Google Ads

facebook vs google ads

Google and Facebook are considered the two biggest giants on the internet today. They have a huge user base that is spread across the world.

As per Wikipedia, there are 4 billion active internet users and almost all use Google every day. Now that’s a huge number, is not it??

At the same time, Facebook has a user base of 2.5 billion which makes it the biggest social media platform.

So what are the benefits of using these platforms for your marketing

  • They have a huge user base as compared to other platforms.
  • You can always target the right audience for your marketing.
  • Great analytics support makes it easy for your future advertising.

Difference between Google Ads and Facebook Ads

Google Ads contain SEM for their own search engine, their partner search engine, YouTube ads and banner ads on their affiliated websites and blogs. SEM or search engine marketing is related to ads shown when someone makes a search for a keyword and if your website is related to that keyword then Google will show your website market as an ad.   

google ads keyword planner

The Facebook ad comes under SMM or social media marketing. You can boost your Facebook page reach, post reach, can get more website visitors, get more messages, get more leads, etc. You can create brand awareness, local awareness, post, and page engagement. 

facebook ad formats

Facebook Ads Vs Google Ads cost

There is no straight or generalized answer about who is cheaper. But in most cases, Facebook Ads is cheaper than Google Ads.  The cost depends on many factors like  

  • Campaign goal i.e. what end result in you want to like more post like, more page visit, more website visitors, more conversions, etc.
  • Audience (demographics, territory, income, age, sex, language)
  • Placement
  • Sector, industry
  • Ad format

Remember google places their ads on the search engine where the intent is more clear compared with social media. 

Facebook Ads Vs Google Ads Reach

Both of them have a huge user base so no matter where u put your ads, your reach is going to be huge. But there is a basic difference between the two internet giants, one is primarily a search engine and the other is a social media platform. In both cases, the reach will be huge but before choosing your platform you should consider the fact that which one will give you more conversion. 

SEO Vs Ads

SEO (search engine optimization) enables you to target your website and drive organic traffic to it through a variety of channels. You do not need to spend any money on it unless you are hiring an agency.

Google or Facebook advertising- You do not need to spend a lot of time optimizing your website. All you have to do now is create a campaign and begin driving traffic to your blog. This will provide you with targeted traffic, but you will have to put money into it.

My advice will be to bloggers to do SEO and Ads side by side. You can start with Facebook ads as it is way cheaper than Google. But when you want to grow your blog and drive more organic traffic than social traffic, you have to go with Google Ads, but you can plan for that once your blog or website has a considerable amount of content and traffic.


So which platform will give you more exposure or more sales completely depends upon your business model.  For example, if you are a travel blogger and want to promote your blog so that your number of visitors increases on your blog or you have a blog that is more into film or TV serials then a Facebook ad is better. As it will be less costly and it can be promoted in between the like-minded people who are interested in the same things. But if your business model depends more on sales rather than visitors where you want a high conversion rate then Google has a slight edge over Facebook. When we search for a particular item on a search engine then we are more likely to buy or hire that in the near future.

So this is my comparison of Facebook Ads Vs Google ads, if you have any suggestions or comment please comment below or write directly to me.

New learning paths are now available on Skillshop, featuring interactive “Try it Out” modules! Practice setting up and managing your Google Ads campaigns across Search, Display and Video with our brand-new training. → https://t.co/EDkSim2s7n pic.twitter.com/wFFG1JusDu

— Google Ads (@GoogleAds) September 14, 2020