Keyword research is a process that involves keyword discovery, keyword ranking, and long-term keyword monitoring. Keywords are popularly used to provide more accurate search engine result pages (SERPs).
This article talks about the importance of keyword research and how it can provide businesses with a competitive edge. It also lists the top three steps to take when you want to conduct your own research on keywords – starting with keyword discovery, followed by long-term monitoring, and lastly ranking them based on their popularity. The article stresses on the fact that doing your own research is important as it ensures that you know what people are actually looking for when they search online.
The benefits of conducting your own research are listed in this article. Some of these benefits include getting discovered in SERPS as well as having an
Find the right keywords for your blog and website for free in 2021
Finding the right keywords is the foundation of your blog post and ranking your keywords brings organic traffic which is the best source of traffic.
Keyword research is one of the most crucial search engine optimization and search engine marketing factors. Depending on the terms you use, it can make or break your campaign. The keywords you choose affect your CPC (cost-per-click), CTR (click-through-rate), page ranking, and conversion rate. Using short-tail keywords can get you a lot of traffic, but the competition and cost are high. In contrast, long-tail keywords do not bring in as much traffic as short-tail, but the customers who search for those specific terms are more likely to purchase your product. Your aim should be to find the balance between short-tail and long-tail keywords to maximize your ROI.
How to find easy to rank keywords
Keywords are the phrases that usually we search in search engines. It can consist of one word or a combination of words. The keywords which have more than one word are called long-tail keywords. Long-tail keywords are always easier to rank than short keywords.
LSI Keywords (Latent Semantic indexing)
Before the Hummingbird update, google bot used to crawl your website and look for keywords you are using, and based on the found keywords, google used to decide what your post is all about.
But the scenario has changed, and Google no longer depends on your primary keywords; rather, it looks for the LSI keywords to decide what your post is about more efficiently.
So LSI keywords are not synonymous keywords, for example, if your post is about SEO then LSI keywords can be ‘ what is SEO and how it works, SEO meaning, SEO full form ‘ etc.
A brief description is below
One of the most basic yet important steps in keyword research is the use of keywords or LSI keywords. This is a numerical value that can be assigned to a word to determine its importance in a given search query. For example, the number one keyword is “bikes.” In this scenario, when someone searches for the keyword “bikes,” the computer programs will give this number one priority. So how to find easy to rank keywords.
However, keywords can be more complex than this. For example, the number two keyword “bikes,” but can also mean “bicycle” or “wheelchair.” Thus, when someone searches for this keyword, the program searches for all variations of these words and assigns greater importance to them, determining which are more relevant. However, it can be hard to come up with a set of keywords that are highly relevant, without being too specific or general. The problem with using LSI keywords is that they are difficult to optimize for because they require a more exact match.
Fortunately, there are other ways to create easy ways for keyword research. These are more targeted keywords that still give the computer program a keyword to work with. They are easier to optimize and require fewer data to pull together. In fact, some of these methods, like Google’s free Google Ads Keyword Research Tool, allow you to pull in data from as many as fifty different keyword databases.
Another easy way for keyword research is the use of niche blogs, which are discussion forums on a particular topic. When you are doing a keyword search, you will find that niche blogs tend to rank well. This means that the topics they talk about are interesting to read and also related to your website. If the topic revolves around your company’s product or service, then you will have a much higher chance of getting found in an Internet search.
There are also many online tools you can use, like Google’s Keyword Planner, to find keywords that have high search volume. This tool allows you to enter a search term, and it will tell you the number of searches done for that term. This number tells you how many times that particular term has been searched throughout the Internet. This is important because you need to focus only on the terms that will interest your customers.
The final way for easy way for keyword research is to take your keyword list and look for articles that have been published on Websites related to your products or services. Many Internet marketing articles, reviews, and blog posts are written around various topics. It’s likely that at least some of them will have been written around your products or services. If you search through these articles, you can see if there is a common theme running through the article. You can tailor your articles to this theme and thus increase your chances of ranking well with the search engines.