What Is the Most Important Thing to Think About When Optimizing an SEM Campaign?
When optimizing a SEM campaign, many webmasters tend to overlook Google’s changing algorithms. Although Google is the most important thing to consider when optimizing a SEM campaign, it does not mean that it should always be the topmost or most prominent factor in your approach. Although Google’s change is still fresh and uncertain, many experts advise webmasters to use Google’s updates for their advantage instead of Google’s update. After all, Google is still a leading search engine which receives more traffic than any other search engine, so it can be assumed that Google will eventually shift its algorithm once again. But in order to ensure that you get the best results from Google’s latest algorithm updates, it is necessary that you know what is the most important thing to think about when optimizing a SEM campaign.