How Google Analytics Can Grow Your Business in 2021

Introduction to Google Analytics


There are many tools in the market to measure your website’s success but my personal favourite is Google Analytics as it can serve real-time data. In this article, we’ll take you through a basic understanding of Google Analytics. I will tell you how to create and implement an account, set up views and filters, read basic reports, set up dashboards, perform basic analysis, and set up goals and campaign tracking.  To begin, let’s start by defining “digital analytics” and why it’s important. People usually purchase goods in stages. In marketing, we have the concept of a purchase funnel. There are different stages within the funnel that describe customer interactions.

basic purchase funnel includes the following steps: The acquisition involves building awareness and acquiring user interest; Behaviour is when users engage with your business, and Conversion is when a user becomes a customer and transacts with your business.  In the offline world, this process can be hard to measure. But in the online world, we can measure many aspects of the funnel using digital analytics.

We can track what online behaviour led to purchases and use that data to make informed decisions about how to reach new and existing customers. Think about an online store, such as the Google Merchandise Store. It might have a goal to sell more t-shirts. Using digital analytics, the store could collect and analyse data from their online advertising campaigns to see which are most effective and expand those marketing efforts.  For example, the store could analyse geographical sales data to understand if people in certain places buy a lot of shirts and then run additional advertising campaigns in those areas. They could also use analytics to understand how users progress through their online shopping cart.  If they notice that users have trouble with a particular step on their website, they can make changes to the site to resolve the problem. Different kinds of businesses can benefit from digital analytics. Publishers can use it to create a loyal, highly-engaged audience and to better align on-site advertising with user interests. E-Commerce businesses can use digital analytics to understand their customer’s online purchasing behaviour and better market their products and services. And lead generation sites can collect user information for sales teams to connect with potential leads.  While we’ve primarily talked about collecting data from a website, Google Analytics can also collect behavioural data from a variety of systems such as mobile applications, online point-of-sale systems, video game consoles, customer relationship management systems, or other internet-connected platforms.  This data is compiled into Analytics reports, which you can use to perform in-depth analysis to better understand your customers and their purchase journey. Then you can test out new solutions to improve your business.  If you have a new website or you are new to blogging then I will certainly advise you to register your site to Google Analytics so that you can track your audience and target it better. You can access the total traffic to your site, with demography and source. So that you can improve your articles according to that.

How to register your site

Login to google analytics site using your Google id. You have to provide an account name, which can be like “My blog or “Film website”. Enter the account name and hit the accept button. In the next window, you will see different options like web, apps, and apps n web. You can choose any option, if you want to register your website then choose the web option. In the next window provide your website name, its URL, industry type, and time zone and click the next button. In the next window, you will find out a unique tracking ID and a javascript code. Copy the code and paste it in your website HTML coding just below the head tab. In the blogger, you can find the HTML code under the theme tab. You can paste the code below the head tag. On WordPress open the theme tab and under the theme, you can find the head.php. Search for the head tag and paste the code. In HTML, it’s a little trickier than a blogger and WordPress. You can paste the code in DNS manager as a new text file or you can go to the file manager and find the files of your webpages which you want to track. In that HTML file, you can paste the code. After activation, you can track the traffic immediately but other parameters take some time to show. 

Google Analytics to help you grow

Tracking In Real-Time

You can track your visitor’s details like their demography, age, the device they are using, the source. This will help you to outline your daily planning and act accordingly.  

Analytics in Real Time

Advantages

It will show you your active users, sessions, bounce rate, and session duration. In the real-time tab, you can track your audience in real-time.  To know how to design your website according to SEO, please refer to our other post.

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